Successful programs align with your market strategy and have a complimentary multi level approach. These include reseller, DMR and end user programs that present outstanding value for your customers as well as internal compensation programs to properly incentivize your employees.
Recruiting the best partners is an important part of your go to market strategy. There are strategies to identifying and presenting to attract the best partners.
Trust must be earned in order to take a reseller from signing on to consistently performing. See how to develop this trust and successfully work with resellers so everyone exceeds their goals.
Outstanding manufacturers work closely with their partners in identifying, developing and supporting end users. It is important to be proactive and use cost effective strategies to exceed expectations and set new standards.
If you are a manufacturer with multiple divisions and products are your customers aware of all that you offer? Do you have a cross collaboration program in place so your customers can see the real value of doing business with you.
In order to implement new programs, staff behaviors may need to change to be closer aligned with corporate goals for growth so all succeed.
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