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Caldwell Sales Consulting

Stand Out in the Crowd

Stand Out in the Crowd Stand Out in the Crowd Stand Out in the Crowd

Creating Successful Programs

Creating Successful Programs

Creating Successful Programs

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Successful programs align with your market strategy and have a complimentary multi level approach. These include reseller, DMR and  end user programs that present outstanding value for your customers as well as internal compensation programs to properly incentivize your employees.

Recruiting Resellers

Creating Successful Programs

Creating Successful Programs

A group of employees putting their hands together

Recruiting the best partners is an important part of your go to market strategy. There are strategies to identifying and presenting to attract the best partners.

Reseller Development

Creating Successful Programs

Reseller Development

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Trust must be earned in order to take a reseller from signing on to consistently performing. See how to develop this trust and successfully work with resellers so everyone exceeds their goals.

End User Development

How to Change Staff Behavior

Reseller Development

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Outstanding manufacturers work closely with their partners in identifying, developing and supporting end users. It is important to be proactive and use   cost effective strategies to exceed expectations and set new standards.

Internal Collaboration

How to Change Staff Behavior

How to Change Staff Behavior

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If you are a manufacturer with multiple divisions and products  are your customers aware of all that you offer? Do you have a cross collaboration program in place so your customers can see the real value of doing business with you. 

How to Change Staff Behavior

How to Change Staff Behavior

How to Change Staff Behavior

A group of people on a meeting

In order to implement new programs, staff behaviors may need to change to be closer aligned with corporate goals for growth so all succeed.


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